Our objective for Hard Rock Hotel and Casino, Biloxi, was to build loyal relationships with the core casino gamer while capitalizing on the strength of the brand. We've been successful by elevating the design and brand personality on just about everything but the slot machines themselves: in-casino signage, kiosks, advertising, promotions, posters and digital/social media executions.
At 112-feet tall, the Peavey HP Signature guitar sign at this iconic hotel and casino is the largest Hard Rock sign in the world. It would take a huge rock star to smash it.
Year: 2009 - present
Client: Hard Rock Hotel and Casino
Title: General branding / promotion