When Full Sail University, one of the most prestigious entertainment media schools in the country, picked us to design and produce the mobile site for their mobile development program, we ran around high-fiving. Then we sat down and got serious. The site's purpose is simple: generate prospective student interest. But in order to attract the minds that will architect the future of mobile, we needed to innovate rather than to simply build. The result is a mobile site that performs like a native application. Clean iconography, sophisticated navigation movement and sliding info graphics all deliver a fresh experience. However, the feature we’re most proud of is the content shift. We designed the site such that the content changes upon shifting from portrait to landscape mode. Why not create an alternate path of information that the visitor can discover? The landscape mode also allows the scale to flow in additional content, such as graduate profiles and videos as the site grows. A mobile site for a mobile development program deserves no less than awesome.
By 2014, global entertainment and media is projected to be a $1.6 trillion industry. That's trillion with a "t."
Year: 2011 - present
Client: Full Sail University
Title: Mobile Development Program Mobile Site