Willingness to experiment is a key to success with digital and social media. Sure, there are emerging fundamentals, which (surprise!) mirror closely those of all media. Chief among these is the principle that people respond when something breaks from the center of the bell curve and delivers the unexpected.

Our own Facebook ads—a nice collection of them reside here—have been thusly treated as an experiment. We’ve been lucky enough to receive a good deal of press for our efforts, and now we’ve been named a finalist in the OMMA Awards for Online Advertising Creativity. Specifically, in the “creative use of facebook” category. Other OMMA finalists include the likes of Google, Disney, Coca-Cola, Starbucks, DreamWorks, Volkswagen, HBO, JetBlue and several other big companies my mother has heard of.

Our agency is humbled and honored to be mentioned in the same show as these brands. Winners will be announced in September in New York. Thanks to everyone for playing along with us.